Armaf
Armaf, a fragrance brand from the United Arab Emirates, was established in 1999 by Hassan Naeem under Sterling Parfums Industries LLC. The company began by crafting high-quality perfume bottles before venturing into fragrance creation around 2015, starting with its debut scent, Tag Him. By 2025, Armaf had grown its lineup to include 296 unique fragrances, appealing to a worldwide audience with its blend of affordability, accessibility, and contemporary style.
The brand offers an impressive variety of scent profiles, ranging from woody-spicy and citrus to floral, fruity, and oudh notes, designed for men, women, and unisex preferences. Armaf has partnered with accomplished perfumers like Christian Provenzano, Mathieu Nardin, Christophe Raynaud, Jordi Fernández, and Quentin Bisch, merging classic techniques with modern flair. Standout fragrances such as Club de Nuit Intense Man, noted for its woody-spicy depth, and Radical Blue, prized for its crisp citrus tones, highlight the brand’s broad appeal and adaptability.
